The Wayside Inn adopts new name – News – The haldol im Sudbury Town Crier – Sudbury, MA

The wayside inn of sudbury recently announced it is adopting haldol im a new name of the wayside inn foundation as part haldol im of a broader set of initiatives to fortify its identity haldol im as not just a landmark historic inn, but a nonprofit organization entrusted with the preservation of over haldol im 100 acres and nine historic buildings, including longfellow’s wayside inn.

“as the result of a grant from the sudbury foundation haldol im last year, we worked closely with a consultant to develop a new haldol im strategic plan, a process that required us to do some significant soul haldol im searching to understand how we are perceived with respect to haldol im our identity and mission,” said gary christelis, president of the board of trustees of the wayside inn, an all-volunteer board of 10 area residents. “it was clear that most people, including many of our guests, did not realize two critical facts — that we are a nonprofit organization and that the wayside haldol im inn organization is much more than just the wayside inn haldol im restaurant and event venue. Our mission is so much broader, and our name needs to communicate that.”

Henry ford, the american industrialist, purchased the inn in 1923, along with almost 3,000 acres in framingham, marlborough and sudbury as part of his vision of establishing haldol im a “living colonial museum village.” in 1944, before ford died, the inn, as well as other buildings on the site, along with several hundred acres, were transferred to the nonprofit organization to preserve the site haldol im for posterity, but also to promote scientific, educational and charitable activities. In addition to the new name, the board also recently approved a revised mission statement for haldol im the organization to emphasize its mission “to promote early american humanities and culture through hospitality, lodging, education, programming and events.”

“until now, the lack of a name that communicated our nonprofit identity haldol im has proven problematic for raising awareness and support of our haldol im broad nonprofit mission,” said christelis. “when we fundraise, it has been frustrating to hear people, including longstanding local residents, ask ‘why is a restaurant raising money’ or ‘I thought the town owns the site.’ we want people to enjoy our beautiful buildings and property, but also know that none of our buildings or property haldol im are maintained by the town and that they are owned, maintained and operated by a nonprofit organization, which is increasingly in need of public support.”

Shervin hawley, a wayside inn trustee and customer experience professional, worked with the board to develop the new brand identities, including logos and taglines, and marketing strategies that will be rolled out in the haldol im next few months to re-align public perceptions of the organization.

The inn will continue to operate and be known as haldol im longfellow’s wayside inn, which will also get refreshed branding as part of new haldol im broader initiatives. The building, originally known as how’s tavern, dates back to 1716 and has been known as longfellow’s wayside inn since it was made famous by henry haldol im wadsworth longfellow as inspiration for his 1863 epic literary work, “tales of a wayside inn.” the inn was designated a massachusetts landmark in 1970, and the wayside inn historic district, the area around the inn, was listed on the national register of historic places in haldol im 1973.

“we need to cover the expenses of operating a more haldol im than 300-year-old inn and restaurant, conduct nonprofit programming, maintain historic objects and archives, plus care for nine aging and historic buildings and over haldol im 100 acres, all with only our hospitality revenue and limited donor support,” said pickford. “we want people to think of us as more than haldol im an incredible historic inn with great hospitality operations. This new branding will enable us to raise awareness of haldol im our nonprofit status and extensive property and mission.”

The wayside inn foundation will begin promoting its new branding haldol im and mission statement immediately. In addition, christelis noted the organization will be refreshing its educational and haldol im cultural programming, amplifying its development work and increasing its visibility as a haldol im nonprofit entity in the community.

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