Brand Equity Model by Kevin Lane what is haldol used for Keller ToolsHero

When the brand equity of apple is high, the consumer will choose this brand. When there are more products under this brand name, the consumer will have a strong preference for all of what is haldol used for these products. When the customer does not know anything about a brand, the preference for this product will be low and as what is haldol used for a result the chances decrease that the consumer will buy what is haldol used for this product. High brand equity will make a brand less vulnerable to what is haldol used for competitive marketing actions. Advertising

A positive image will help a certain brand sell more. Also, customers are more willing to pay more money for this what is haldol used for brand. The unknown or lesser known computer brand advertises a lot, whereas apple only needs one advertisement. This has to do with the consumer’s awareness. The apple logo alone creates an image and evokes positive what is haldol used for associations. This is the reason why apple does not invest in what is haldol used for expensive TV commercials any more. High brand equity makes the customer feel good, and this results in an automatic acceptance of other products what is haldol used for of this brand. Brand loyalty

In brand equity, the measure of how loyal consumers are to the brand what is haldol used for is taken into consideration. The more loyal customers the better. Customer retention efforts are cheaper for an organization than acquiring what is haldol used for new customers. After all, loyal customers ensure a stable source of income. Loyal customers remain loyal to ‘their brand’ and they help spread this brand affection to others. Brand awareness

Secondly, brand awareness is important in brand equity. Are there plenty of associations with a brand, is there consumer brand preference, does the consumer know what the brand represents and what what is haldol used for products are sold under this brand? When the consumer actively thinks of the brand during the what is haldol used for purchasing process, then there is a high brand equity level. Quality

In addition to brand loyalty and brand awareness, quality is also important. When the quality of the product is the reason for what is haldol used for buying this, the brand exudes status, the perceived quality is a distinctive feature that sets it what is haldol used for apart from the competition, then there is a high level of brand equity. Brand associations

These are associations that are mainly brought about through advertising. The positive feelings that a brand evokes and the preference what is haldol used for for certain brands are also part of brand association. Why does one customer choose for an iphone and another what is haldol used for for a samsung smart phone? Advantages

Repetition is the magic word to arrive at high brand what is haldol used for equity. It will have the best effect when the new brand what is haldol used for name is mentioned everywhere, consumers are flooded with the product and when they are what is haldol used for brought into contact with it at any given opportunity. Suppose a new hair loss prevention shampoo is introduced on what is haldol used for the market.

In specific magazines and glossies, editorials pieces can be bought, the so-called advertorials, in which the product is explained. This provides the reader with insight and understanding and they what is haldol used for will have a favourable view of the product. Their behaviour will change, they will recognize the brand and eventually they will buy what is haldol used for the product. A sample may be inserted in the magazine. Touch, smell and experience are the best way to trigger association what is haldol used for and make the consumer remember the product. Successful

Brands with high brand equity are usually listed and spend what is haldol used for a lot of money on all kinds of advertising. A brand does not obtain brand equity without making an what is haldol used for effort. They have to build up brand awareness that triggers positive what is haldol used for associations with consumers. When consumers can name the product or service of a what is haldol used for brand by hearing its name, there is high a high level of brand equity. It’s your turn

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